VP, Growth

El Segundo, CA
Full Time
Executive

Job Title: VP, Growth

Salary: $170,000 - $220,000 (based on experience)

Department: Digital & Growth

Manager: SVP of Digital

 

Who We Are

Haus Labs is a vegan, cruelty-free cosmetics brand dedicated to spreading kindness, bravery, and creativity. Our versatile products, from bold eye makeup to vibrant lipsticks and highlighters, inspire self-expression for all. We welcome everyone—regardless of age, ethnicity, gender, sexual orientation, or background—and are committed to fostering a diverse, inclusive, and equal opportunity workplace.


Overview

The VP, Growth at Haus Labs will lead the overall growth function, driving transformative strategies across paid media, CRM, analytics, and emerging opportunities to accelerate the direct-to-consumer business. This role requires a visionary leader with deep expertise scaling high-growth consumer brands, a data-driven and forward-looking approach to growth, and the ability to inspire teams in a fast-paced environment. The ideal candidate has an innate intellectual curiosity and bias-to-action, blending analytical rigor with bold innovation to deliver meaningful revenue impact.


What You’ll Do

Growth Leadership & Vision

  • Oversee DTC growth across all key growth channels including paid media, email/SMS, affiliate, and partnerships to set and achieve aggressive revenue and profitability goals. 
  • Develop and scale paid acquisition strategies across platforms to improve CAC and drive LTV expansion.
  • Drive continuous channel optimization through advanced analytics, audience segmentation, and creative testing, fostering a test-and-learn culture.

Strategy & Execution

  • Build and own a comprehensive growth roadmap to propel customer acquisition, retention, and lifetime value for hauslabs.com.
  • Allocate and optimize spend across channels and regions, testing aggressively and scaling what works to maximize efficiency.
  • Lead email, SMS, loyalty and customer strategies to maximize LTV and repeat purchase.
  • Oversee revenue forecasting, budgeting, attribution modeling, and ROI analysis to inform decision-making and resource allocation.
  • Identify, evaluate, and integrate emerging channels, technologies, and strategic partnerships that amplify brand growth.
  • Establish KPIs and guide dashboard creation to track funnel performance, campaign effectiveness, and customer metrics to enable real-time, data-informed decision-making and agility.

Collaboration & Leadership

  • Cultivate a test-and-learn culture, encouraging bold experimentation while upholding performance standards.
  • Build and mentor a high-performing team, including recruiting top talent, setting development goals, and fostering leadership to drive collective success.
  • Onboard and manage relationships with key vendors, agencies, and tech partners to extend capabilities and accelerate scalable execution.
  • Collaborate with Brand & Marketing team to create cohesive, brand-aligned full funnel campaigns. 


What We’re Looking For

  • 10+ years of progressive leadership in growth marketing, digital performance, or eCommerce at high-velocity consumer brands.
  • Demonstrated success managing multi-channel budgets, with expertise in optimizing Meta, TikTok, YouTube, Search, Affiliate, CRM, and emerging platforms for explosive scale.
  • Proven track record scaling DTC revenue growth, improving CAC, LTV, AOV, retention, and full-funnel attribution.
  • Exceptional analytical skills to turn complex data into actionable strategies.
  • Excellent communication skills and executive presence. 
  • Advanced proficiency in leveraging AI and tech-enabled tools.
  • Demonstrated ability to attract, develop, inspire, and lead high-performing teams including managing external agencies/contractors.
  • Bachelor's degree in Marketing, Business, Analytics, Engineering or related field.


What We Expect 

  • At Haus Labs, how you communicate is as important as what you communicate. We are seeking driven team players with strong communication skills and enthusiasm for collaboration. 
  • You’re a self-starter who possesses an entrepreneurial spirit. 
  • You thrive in a fast-paced, agile environment. 
  • You are a team player who approaches solutions from a place of curiosity and positivity.  
  • We are seeking HAUSmates who welcome constructive criticism and have an impeccable attention to detail. 


Our Pillars 

ART: We are a creative collective that believes art has the power to shape the future. 

SCIENCE: We unlock innovation using science and artistry. 

KINDNESS: We are a collective community: universal, inclusive and non-binary. 

 

What We Offer 

  • Medical, Dental, & Vision Insurance  
  • Paid, Equal Parental Leave for Birth, Non-Birth and Adoptive Parents  
  • Flexible time-off policies  
  • Cell phone stipend  
  • 401(k) 
  • Equity 
  • Life Insurance  
  • FunHaus Event  

  

Everyone is welcome in our HAUS 

“Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual 

orientation, or any personal characteristics, we want everyone to feel welcome. We are 

committed to building a diverse and inclusive, equal opportunity workplace. 


 
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