Director, Growth

El Segundo, CA
Full Time
Senior Manager/Supervisor

Job Title: Director, Growth

Salary: $145,000 -$170,000 (based on experience)

Department: Digital & Growth

Manager: VP, Growth



Who We Are

Launched by Lady Gaga, Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery, and creativity. Filled with versatile products that encourage self-expression, this collection boasts high-impact eye makeup, lipsticks, highlighters, and more. Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive, equal opportunity workplace.



Overview

The Director, Growth at Haus Labs by Lady Gaga will spearhead transformative paid media and growth strategies to fuel direct-to-consumer growth. This position requires experience leading and executing paid media strategies with a track record of scaling direct-to-consumer brands.The ideal candidate thrives in a collaborative, creative culture, brings meticulous attention to detail, and is energized by testing, learning, and leading impactful insight-driven campaigns.



What You’ll Do

Overall Channel Ownership & Growth

  • Oversee day-to-day performance for DTC across key growth channels including paid media channels. 
  • Own, manage, and actively execute paid acquisition campaigns across platforms with a focus on optimizing CAC, LTV, and payback periods. This is a hands-on role: you should be comfortable building, launching, testing, and scaling campaigns directly—while also knowing when to bring in outside support to accelerate growth.
  • Partner with internal teams and external agencies to drive coordinated execution across key growth levers including email/SMS marketing, and conversion rate optimization (CRO).
  • Ensure channel alignment with broader brand goals, manage performance accountability, and continuously improve channel effectiveness through creative testing, segmentation, and audience insights.

Strategy & Execution

  • Develop and own a full-funnel growth plan that aligns with company goals and scales customer acquisition and retention for hauslabs.com. 
  • Lead revenue forecasting, budgeting, and attribution strategies.
  • Collaborate with the VP, Growth to identify, evaluate and prioritize new and emerging growth channels, partnerships, and technologies to accelerate brand momentum.

Collaboration & Leadership

  • Lead with a test-and-learn mindset, fostering a culture of performance rigor and rapid experimentation.
  • Collaborate with creative, product, operations, and CX teams to ensure alignment on growth initiatives and launch plans.
  • Influence digital testing roadmap (creative, landing pages, offers) with constant A/B and incrementality testing.
  • Manage and/or recruit external partners and freelancers to support execution and scale.



What We’re Looking For 

  • 7–10+ years of experience in growth marketing or digital performance roles at consumer product brands (especially in earlier stage or high-growth environments).
  • Experience managing $1M+/month in paid budgets and optimizing across platforms.
  • Expertise in DTC eCommerce growth with proven track record of owning and scaling digital revenue and improving CAC, LTV, AOV, and retention.
  • Experience managing channels including Meta, TikTok, Youtube. 
  • Strong creative instincts and ability to collaborate with creative teams on high-performing assets.
  • Proficiency using AI tools (e.g., ChatGPT, Midjourney, ad creative optimizers) to improve speed, ideation, analysis, and experimentation.



What We Expect 

  • At Haus Labs, how you communicate is as important as what you communicate. We are seeking driven team players with strong communication skills and enthusiasm for collaboration. 
  • You’re a self-starter who possesses an entrepreneurial spirit. 
  • You thrive in a fast-paced, agile environment. 
  • You are a team player who approaches solutions from a place of curiosity and positivity.  
  • We are seeking HAUSmates who welcome constructive criticism and have an impeccable attention to detail. 



Our Pillars 

ART: We are a creative collective that believes art has the power to shape the future. 

SCIENCE: We unlock innovation using science and artistry. 

KINDNESS: We are a collective community: universal, inclusive and non-binary. 

 

 

What We Offer 

  • Medical, Dental, & Vision Insurance  
  • Paid, Equal Parental Leave for Birth, Non-Birth and Adoptive Parents  
  • Flexible time-off policies  
  • Cell phone stipend  
  • 401(k) 
  • Life Insurance  
  • FunHaus Event  

 

 

Everyone is welcome in our HAUS 

“Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual 

orientation, or any personal characteristics, we want everyone to feel welcome. We are 

committed to building a diverse and inclusive, equal opportunity workplace. 

 


 
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